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AUTHENTIC U.S. POLO ASSN. RIDES INTO INDIA WITH ARVIND MILLS
U.S. Polo Assn. announces new license agreement for India
Bangalore, October 8, 2007- U.S Polo Assn. today announced a new licensing agreement with Arvind Mills Ltd to design and distribute U.S. Polo branded sportswear and accessories, as well as to develop U.S Polo Assn. monobrand stores in India. This partnership will bring to India a true American Lifestyle brand.
“International expansion is a key strategy for the U.S. Polo Assn. Brand, and ARVIND MILLS currently manages a number of prominent international brands. Arvind Brands has the skill, business acumen, experience and infrastructure to successfully introduce and develop the U.S. Polo Assn. Brand at retail and to establish U.S. Polo Assn. Brand retail stores throughout India.” said David Cummings, CEO at U.S. Polo Assn. Brand.
“ARVIND BRANDS is excited and eager to be working with the U.S. Polo Association - the official governing body for the sport of polo in the United States since 1890,” said Sanjay Lalbhai, Chairman and Managing Director of ARVIND MILLS LTD. Further, he added, “We look forward to offering a line of Classic American Styling that captures the true ‘spirit of the sport’ of polo. India has been associated with polo for centuries, and the Calcutta Polo Club is the oldest active Polo Club in the world.”
With a presence in most major cities of the world, U.S. Polo Assn. has turnover in excess of $ 1 billion across all categories. U.S.Polo Assn. retails Men’s, Women’s, and Children’s sportswear, dress clothing and accessories such as socks, neckwear, hats and bags, and small leather goods.
U.S Polo Assn. has 35 stand alone retail stores and a U.S. Polo Assn. Denim Store, with a network of Master Licensees, Direct Licensees, and Sublicensees totaling over 60 individual partners. U.S. Polo Assn. brand is available in about 6,000 individual retail accounts, including shop-in-shops, with key retail partners across the world.
About U.S. POLO ASSN.:
The United States Polo Association, a non-profit organization, has been the official governing body for the sport of polo in the United States since 1890. U.S. Polo Assn. licenses its brand worldwide, with its revenues supporting the sport of polo. The U.S. Polo Assn. Brand is available in department stores, specialty stores and in its own U.S. Polo Assn. monobrand stores worldwide in product categories such as Men’s, Women’s and Children’s sportswear and accessories, such as socks, neckwear, hats, bags, small leather goods, and watches.
About ARVIND MILLS LTD:
Established in 1931 as a global leader in the development and production of textiles, Arvind Mills is India’s largest integrated textile company and operates across the entire value chain from design to fabric to brands. Arvind was the first company in India to bring international brands to India when they brought in Arrow. Arvind now has licensing relationships with a good number of international brands, including Arrow, GANT, and a brand portfolio of Lee, Wrangler, Nautica, Jansport, Kipling, Hero by Wrangler, Lee Riders, and Tommy Hilfiger, and joint ventures with VF Corporation and, most recently, Diesel.
In addition, Arvind owns a number of successful Indian brands: Flying Machine, Newport, Excalibur, and Ruf and Tuf, among others. Arvind also owns and operates India’s largest 70 outlet strong value retail chain ‘Megamart’.